My Aronia

Services
Rebranding · Brand Strategy · Visual Identity · Packaging Design · Art Direction · FMCG

My Aronia is a Greek brand from Serres, specialising in premium products based on aronia, a superfruit known for its rich antioxidant properties. Established in 2008, the brand had built a strong presence around natural products and traditional values, offering juices, jams, spoon sweets, and other aronia-based creations.

In 2024, My Aronia approached us to redefine its visual identity and reposition the brand for a new era.

The Challenge

The objective was to evolve the existing identity in order to reach a wider and younger audience while creating a stronger presence in premium deli stores and contemporary retail environments. The challenge was to maintain the authenticity and quality associated with the brand, while introducing a more modern, distinctive, and premium character.

Rebranding & Packaging Design

The new identity moved away from the previous packaging approach, replacing traditional photographic imagery with a custom illustration system. The illustrations were designed to highlight the natural character of the products while creating a more expressive and recognisable visual language.

A vibrant yet carefully balanced colour palette was introduced to give the packaging a fresh and contemporary feel. The combination of bold colours, refined typography, and illustrated elements transformed the product range into a cohesive premium collection with a stronger shelf presence.

Outcome

The rebranding positioned My Aronia as a modern Greek premium brand, capable of connecting with both existing customers and younger audiences. The new packaging system communicates quality, authenticity, and innovation, while maintaining a timeless character that allows the brand to grow across new retail channels.