Hoani Living

Services
Brand Strategy · Visual Identity · Custom Typography · Art Direction

Hoani Living is a contemporary guesthouse located in Ierissos, Halkidiki, near Mount Athos. The identity explores the relationship between modern hospitality and the calm character of the surrounding landscape, creating a visual system built around simplicity, comfort, and authenticity.

Concept

The identity is based on the idea of creating a refined and timeless hospitality brand through typography as the main expressive element. Instead of relying on traditional symbols, the visual language focuses on clarity, balance, and carefully crafted details.

Custom Typography

A bespoke logotype was designed exclusively for Hoani Living, with each letter individually developed to create a distinctive typographic character.

The extended H becomes the key element of the identity, subtly referencing the shape of a bed. This small intervention transforms the letter into a visual connection with rest, relaxation, and hospitality, while maintaining a minimal and elegant character.

Colour & Visual System

The green colour palette was selected for its association with tranquillity, wellbeing, and connection with nature, reflecting the peaceful atmosphere of Halkidiki.

Through custom typography, restrained compositions, and a calm visual approach, the identity creates a memorable brand experience that communicates comfort, quality, and contemporary hospitality.