My Wheel

Services
Brand Identity · Custom Typography · Art Direction · Printed Materials

My Wheel is a premium transportation company based in Mykonos, offering exclusive mobility solutions including car, boat, helicopter, and private transportation services. The identity was developed to reflect the island’s distinctive lifestyle, combining elegance, precision, and a sense of effortless movement.

Concept

The visual direction focuses on creating a refined and memorable brand presence that communicates quality and exclusivity. The identity balances a contemporary aesthetic with the premium character of Mykonos, establishing a visual language that feels confident, minimal, and timeless.

Custom Typography

At the core of the identity is a custom-designed typeface created exclusively for the My Wheel logo. The bespoke lettering gives the brand a unique signature, enhancing recognition and creating a distinctive presence across all touchpoints.

Printed Materials

The printed applications were developed using premium Perrakis papers with an aluminium texture, adding a tactile dimension to the brand experience. The material selection reinforces the attention to detail and the high-quality service associated with My Wheel.

The result is a sophisticated visual identity that translates the brand’s promise of premium mobility into a cohesive and memorable experience.